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May 24, 2018

Ron Maor, owner of Rice Village Diamonds in Houston Texas, recently noticed that the LED lighting in his showcases wasn’t as bright as it used to be.  In addition to some of the segments of lighting being completely out, many of them were flickering.  Like many jewelry...

May 7, 2018

When Ashish Bansal decided to open a branch location in “The Richmond Building” in Houston Texas, he wanted to create a showroom that would help his company establish a strong base from which to grow his wholesale gemstone beads business.  Since he had recently moved f...

May 3, 2018

Lahaina is an old whaling village on the island of Maui.  If you stroll down Front Street you will find an eclectic mix of shops offering everything from hand crafted souvenirs, like blown glass and paintings, to locally grown Kona coffee.  

There are also man...

May 3, 2018

Tucked away in the French Quarter at the corner of St. Louis Street and Royal Street is a chic art gallery that also offers some of the most exquisite crafted jewelry you will find in New Orleans.  Proprietor Rick Sutton came to the realization that the LED lighting th...

May 1, 2018

When Jayesh Pandya finally decided to move his jewelry store from its long time location in the mall, to a new free standing building, he wanted his new store to be the kind of place that high end luxury goods customers would feel comfortable making purchases in.  To d...

May 1, 2018

Opened in Feb, 2018. Art by Mr. Jody Bustillos

When Denny Bales unveiled his latest retail jewelry store concept in February 2018, residents of Corpus Christi were treated to a visually stunning masterpiece.  Upon entering the store, a silver convertible Porsche with a...

August 8, 2017

The year is 2017 and we are well into the 21st century.  Is your jewelry showcase lighting still from the 20th century?  If it is, don’t feel too bad.  You are probably the type of store owner that prefers to stay with what you know will work.  Let the other guys try o...

July 27, 2017

Have you ever heard your customer complain that they can’t see the jewelry in your display case because the light is bothering their eyes?  There’s a name for this nuisance we frequently come across while practicing the art of jewelry display lighting – it’s called gla...

May 24, 2017

I spend a lot of time visiting jewelry stores for the purpose of surveying the store’s jewelry display lighting, i.e. the lighting inside and above the showcases.  On my visits to these stores I often times find myself sitting in the office, across the desk from the ow...

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Strategies to minimize the glare from the jewelry lighting

July 27, 2017

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